We recently spoke with the team at UNDONE to
discuss their innovative watch customization services and offerings.
For those unfamiliar with the brand, can you give us a
brief rundown of UNDONE and its mission?
We're founded by a team of watch industry veterans who are passionate
about individualism. We aim to continue to inspire everyone to express
themselves with personalization that goes beyond the world of watchmaking.
A large part of UNDONE’s model is the opportunity to
customize watches as the customer desires. How did this idea originate?
Our founder Michael Young believes that luxury, which is the power to
have something customized to the user's preference, has been lost over time.
Most consumers now associate it with spending power with overpriced
mass-produced items. We are faithfully bringing back luxury by offering quality
items with the ability to have them tailor-made purely for our customers.
What type of customization options does the brand offer?
Pretty much anything our customer have in their imaginations. Customers
can pick and choose from a variety of dial, cases, bezel, hands, and straps for
their watch. We also have further customization by allowing text engraving on
the dial and case back, or a printed image on the glass case back. If that's
not enough, we even offer a Pro Custom service where we allow people to have a
whole new dial redesigned just for them!
With custom watches comes a piece that is one-of-a-kind to its wearer.
How do these custom watches compliment their wearer’s unique personality/self?
We believe that freedom of expression is as important as things such as
self-confidence and being able to embrace your inner-self. We want to help
people realize their full potential when they're finally breaking the shackles
of current boundaries and retail trends that was set by modern society.
We have noticed that many customers create watches to commemorate
special occasions such as weddings and anniversaries. How does it feel to have
your products tied to such occasions and memories?
It's the reason that our team continues to do what we're doing. We're
proud of what we're doing, and when people are using our watches to cherish
such a crucial moment in their lives, we are incredibly touched to have the
honor to present something so meaningful.
In addition to customizing features such as the watches face, case,
hands, strap, etc. the brand offers custom engraving and printing. Are there
any customization trends that the brand has noticed over time?
Even with the number of different parts and options that we offer, most
people do not usually stray too far from our fixed designs. A lot of our
customers opt to add personalization elements such as initials, small artwork,
or a quote that inspires them.
Have there been any customization projects that have stuck out over the
years?
There was one project that has touched us deep down that we'll never
forget. Someone commissioned a custom dial design as a gift for his wife to
celebrate her recovery from cancer in 2016. We took an extra mile to do
something unique and remarkable for them. Her nickname, Queen Bee, inspired us
to create a patterned dial that looks subtle in normal lighting conditions but
glows like a honeycomb in the dark. It was also the first ever full lume dial
we have made!
How did the wide array of customization options evolve over time?
We discovered that as we added more different options for the watch
parts, people become quickly overwhelmed. So instead of expanding the number of
components, we aim to develop more base models and designs to inspire our
customers.
Can we expect even more options and possibilities in the near future?
We're planning to develop more refined collections of dials and fixed
models thus offering a more extensive range of designs for people to customize.
We also intend to expand beyond wristwatches soon!
Check out UNDONE by clicking here!
Images via Point of References. The featured watch is a custom piece made by UNDONE – note the signature Point of References red dot on the glass case back of the watch!
Images via Point of References. The featured watch is a custom piece made by UNDONE – note the signature Point of References red dot on the glass case back of the watch!
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